Adding key nutrients to your diet is a fantastic way to take charge of your health! With so many products on the shelves like energy drinks, protein shakes, probiotic sodas, and green smoothies, you might not realize there could be a better option. Since we all like the occasional tasty drink, let’s take a closer look at healthy beverage choices you can enjoy.

Did you know that liquids are the easiest way to absorb all those beneficial ingredients? It’s true! Since there’s no breakdown required, it can just do its thing while you sit back and relax.

In this article we'll look at two different options on the market for these types of drinks:

Powder form, which is incorporated into your favorite drink

Pre-made drinks that you simply pop open

Which one is best? Here are 3 reasons we encourage consumers to scoop and mix their own and sellers to consider providing powders for their customers.

1. Convenience

Powder-based supplements can come in many types of packaging: tubs, bags, packets, and more. While larger containers are good for home, smaller options are perfect for on-the-go. Regardless of where you take your powder, the most important thing to note is that it requires zero refrigeration. This truly makes the places where you can take your supplements endless. Filling up a water bottle and giving it a shake is easier for people than likely needing to carry around a cooler.

Another convenience to mention is that with a powder supplement, you can control the dosing.

Get too jittery with a full can of pre-workout? –Try half a serving of powder instead.

Need a higher dose of Vitamin C? –Measure out what you’d like!

Want to have extra protein to meet your macros for the day? –Tar that scale and weigh.

Being able to adjust products for your specific needs is sometimes necessary, which is also cost-effective.

2. Cost

The conveniences pointed out above can help us understand why pre-made drinks are going to be much more expensive. If a seller needs refrigeration space in a store and refrigerated shipping, it’s going to hike up the cost for everyone involved. If the product only allows for one serving in a bottle versus dozens in a bag, that price point goes up yet again per drink.

Powders are an improved process.

It condenses all of the goodness you want into an easy-to-ship, sell and consume form. For businesses, efficiency makes for a better return on investment.

3. Customization

Aside from consumers being able to add and mix powders to whatever liquid or even recipe they’d like, companies also have a better opportunity to tailor their powder-based products to fit their brand. Let’s consider one that focuses on being vegan and natural. To make most drinks shelf stable, more additives are usually necessary, whereas a seller formulating their own powder has a better chance of the product fitting their needs. From single to bulk use, giving your customers an experience through different packaging, flavors, and functions can expand your line of powder form supplements and offer more buying options.

Thinking about customizing your own powder product?

Factory6 can help! With decades of manufacturing experience in the dietary supplement industry, we have only the highest quality vendors to source the best ingredients you want for your next delicious powder formulation and more.

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